About Apple and Pip
Welcome to Apple and Pip, a dedicated service founded by Claire Shomade to support the emotional wellbeing of children, adolescents, and their families. Based in London, we are here to help parents navigate the complex journey of raising children with compassion and confidence.
Our Founder
Claire Shomade is passionate about supporting children and families and brings a wealth of knowledge and experience to Apple and Pip. With training in child, adolescent, and adult counselling, as well as child development, Claire is committed to fostering emotional health in families. Claire’s journey to becoming a counsellor and parent coach began with volunteering with youth organisations such as Prince’s Trust, You Make It, Action For Children, and Team Up. This experience inspired her to train in integrative psychotherapy.
Currently working as a school counsellor with primary and secondary students, Claire also carries out reflective parenting sessions and runs parent support workshops.
Our Approach
At Apple and Pip, we believe in a child-centric approach. We strive to connect with and understand each child’s experience, offering both children and their parents pragmatic and supportive steps grounded in therapeutic models. Claire’s work with parents focuses on reflective parenting, helping them to better understand how they were parented themselves, their child’s world and their own impact within it.
We understand from personal experience how challenging parenting can be, especially the influence of past difficulties. Our mission is to break these cycles and support families in creating happier, more nurturing environments. By empowering parents with understanding and positive strategies, we aim to help them be kinder to themselves and thrive in their parenting roles.
Why Choose Apple and Pip?
Compassionate Support: We offer a non-judgmental space where parents and children can feel understood and supported.
Expert Guidance: Claire’s extensive training and experience ensure high-quality, effective support.
Flexible Approach: Our services are tailored to meet the unique needs of each child and family.
Being a parent is hard, but it can also be incredibly joyful. At Apple and Pip, we’re here to support you every step of the way, helping you and your children thrive. Breaking cycles, building joy.